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Emirates A380 Business Class vs. Etihad New Pearl Business Class

The meteroic growth of the major Gulf carriers has caused a great deal of consternation to their European competitors in recent years. During the early days of commercial aviation, Imperial Airways and the BOAC (both predecessors of today’s British Airways) were among the first tenants at the newly-built Dubai airport. Similarly, BOAC was also a major initial shareholder in Gulf Aviation, which would later become Gulf Air. During the 80’s, European airlines utilized the United Arab Emirates as a stopover point for routes from Europe to Southern Asia and onwards. Consequently many flights from Europe landed at late hours, a trend that continues today. European airlines, therefore, are partially responsible for establishing the Arabian peninsula as a major hub for international flights. 

Coinciding with the introduction of longer-range jetliners that made this stopover unnecessary, Emirates was established in the mid-80’s as the flag carrier of the United Arab Emirates. Beginning with flights to Southern Asia, Emirates soon expanded into major European capitals. The emergence of Dubai as a hub brought the young airline into direct competition with established carriers on Europe-Asia routes. Like most start-up airlines unburdened by legacy costs, Emirates was able to undercut its rivals in terms of pricing and expanded rapidly. Today, the airline is the largest in terms of scheduled international passengers flown (with few actually originating in Dubai), eclipsing the stalwart Lufthansa.

In a similar case, Etihad was founded as the flag carrier of Abu Dhabi in 2003. Backed by the financial power of the ruling family, the fledgling carrier established itself by expanding in record time. Beginning with an $8 billion order from Airbus and Boeing, Etihad broke records 4 years later with a massive 200-plane deal. In just 7 years, the airline has gone from formation to carrying over 7 million passengers. Etihad’s growth is remarkable for a period of global instability, though assisted in no small part by the deep pockets of its founders.

The strategy of both Gulf carriers is broadly similar: through leveraging their geographical position and political support, Emirates and Etihad have emerged as formidable threats to the traditional European and Asian carriers. Not surprisingly, rivals have accused these airlines of benefiting from government subsidies and lax regulations (Emirates disputes these assertions). To most travelers, however, these arguments are irrelevant; the growth of the Gulf carriers is undeniably backed up by their impressive reputations for service and efficiency. To fully judge them, it is necessary to experience their respective products firsthand. For the purposes of this comparison, we will examine Emirates’ flagship A380 Business Class, and Etihad’s recently updated Pearl Business Class.

The foundation for Emirates and Etihad’s success are their primary hubs in Dubai and Abu Dhabi. In order to facilitate their expansion, the airlines have built up their ground infrastructure, culminating in the near-simultaneous opening of Terminal 3 at both airports. Emirates’ new terminal at the Dubai International Airport (shown above) is particularly impressive, though not without its disadvantages. Despite its massive size, the terminal can seem surpassingly crowded in certain areas, especially during the late-night influx of transit passengers. Duty free shops are generally packed, and it is occasionally difficult to find an empty seat in the cavernous business class lounge.

While Emirates operates exclusively out of Dubai’s Terminal 3, Etihad spreads its operations over two terminals. Perhaps due to the unusual layout, connecting in Abu Dhabi is generally less convenient: gates are at a shortage, while a lengthy walk is required between the terminals. Etihad’s primary Business Class lounge (shown above) is far smaller than the Emirates lounge, though less crowded as well. Facilities at both lounges are impressive, with a hot buffet around-the-clock, open bar and various work and relaxation facilities. Boarding procedure is similar at both airports; passengers congregate in a pre-boarding area, before the actual boarding of the aircraft. In Dubai, a separate upper-level walkway is reserved for Business Class passengers on the A380.

The A380 leaves a powerful first impression (shown here upon arrival in Beijing), bearing more than a superficial resemblance to Airbus’ infamous “Beluga” transporter. Glimpsed through the glass walkway, one is immediately struck by the sheer size of the two-story fuselage. Etihad operates the same route using the ubiquitous and modestly-sized A330-200 instead. Judging by the distinct “new airplane” smell and lack of scruff marks, both airliners were clearly recent deliveries. Both interiors were also quite lavishly decorated by aviation standards, featuring a variety of locally-inspired artwork and tasteful geometric patterns. The fake wood trim on the Emirates A380 was a little suspect, if understandable due to fire-resistance requirements.

For airlines that operate almost exclusively long-haul routes, Emirates (shown above) and Etihad (shown below) have unsurprisingly opted for the latest in lie-flat seating. Both have configured their seating in a staggered layout, with the footrest tucked under the side table of the seat in front. This arrangement allows direct aisle access for every seat, as well as increased privacy for solo travelers. I personally prefer this layout to the herringbone pattern (as used by Air Canada and Virgin America) for its increased personal space, though some may find the window seats to be slightly confining.

In terms of features, Emirates’ seat (manufactured by Sicma) offers an impressive variety of tricks: a tablet for seat control, a minibar and window bins for storage. Etihad’s new seat (manufactured by EADS Sogerma) lacks these bells and whistles, but is more tastefully upholstered in a black and white fabric with tan leather. Both seats offer a massage function as well, and recline to a full-flat bed (with Emirates offering an additional mattress for comfort). Dimensionally the two seats are similar, though the overall spaciousness of the A380 creates an airier ambience.

Speaking of spaciousness, the immense size of the A380 has created new opportunities for in-flight amenities, much like the 747 did when it was first launched. Airlines then offered lounges, restaurants and even piano bars. Sadly, after the fuel crisis and deregulation, all that empty space ended up being filled with more seats, as anyone who has ever flown on a cramped United 747 will attest. The Emirates A380 goes some way towards making up for those lost luxuries - in particular, first class passengers enjoy their private “shower spa” (with a 5-minute time limit). Business class passengers enjoy a small lounge located near the rear galley, with sofas, aperitifs and a fully-stocked bar. Soon after takeoff, the friendly bartender (shown below) offered to mix a variety of drinks.

While Etihad has yet to take delivery of the A380, it should be interesting to see what how they utilize the additional space. For their part, the airline has promised to take advantage of payload improvements, promising to “push the boundaries.” Previously Etihad, which in the same article claims to be the “Apple of the aviation in the world,” has apparently been focused on matching Emirates feature-by-feature, including complimentary chauffeur service and dedicated airport facilities for premium passengers.

As both flights were overnight routes, meal service was somewhat limited to allow more time for sleeping. Both airlines offer an “express service,” essentially a light meal on a tray. Taste, presentation and service were all decent, if lacking the superlative quality of Singapore Airlines or Cathay Pacific. Special mention goes to Etihad for serving up a warm chocolate lava cake with caramel (shown above) for dessert. LED-based mood lighting was used on both flights, creating a pleasant, soft ambience similar to a trendy oyster bar.

When it came time to sleep, both seats reclined to a fully-horizontal position. While it may occasionally be a stretch to call these seats “beds,” they do allow for a range of comfortable sleeping positions. While Emirates offers a “turn-down” service complete with mattress and duvet, Etihad offers a plusher pillow and comfortable wool blanket. Though the lower noise level and pressurization on the A380 is more conducive to sleeping, the ability to sleep on an airplane remains an acquired skill. Similarly, there is little to choose between the in-flight entertainment systems, which combined offers far more entertainment on demand than most home libraries.

In conclusion, both Emirates and Etihad offer an impressive travel experience, with modern airport infrastructure, state-of-the-art equipment and efficient service. Between the two, the choice comes down to the details - Emirates has more features and routes, while Etihad operates more nimbly as a smaller and younger airline. In addition, both airlines generally offer prices considerably lower than the European competition, creating another incentive for flyers. Whether flyers will remain loyal if prices rise is another question - despite comprehensive frequent-flyer programs, both airlines remain independent from major alliances (and will likely stay that way). Ultimately, the true accomplishment of both Gulf carriers is creating such a major route network in a short time period. Travelers will only benefit from the increased choice and competition. 

Singapore Airlines NRT-LAX A380 Inaugural Flight (Suites)

Singapore Airlines possesses a certain affinity for superlatives, especially in regards to its flagship A380. The world’s largest passenger airliner, the world’s most luxurious first class and quite possibly the world’s leading airline. Of course, these titles are based on reputation as much as fact; often times one finds that the reality doesn’t quite match the expectations.

This was not one of those times.

Singapore Airlines bills itself as “the world’s most awarded airline.” However, around the time the A380 was launched in 2007, I had been a passenger aboard another flight to Indonesia. It would be an understatement to describe that experience as “underwhelming.” The plane felt surprisingly dated, the seating was cramped and the cabin crew unpleasant. And shortly before, I had suffered through a 12-hour flight to Vancouver in economy class on the same airline. At that time, Singapore Airlines felt no different than any other airline, except for the palpable hauteur infused among its employees.

My perception towards the airline changed quite considerably following a recent flight. A few months ago, as the result of a kind gift from a relative, I held in my hands a precious ticket to the inaugural flight of the A380 on the Tokyo Narita-Los Angeles route. Previously serviced by the 777-300ER, this occasion also marked the first transpacific passenger flight of the A380. Not the same as being abroad the maiden flight of the A380, but certainly a special occasion nonetheless.

My journey began at Tokyo’s Narita International Airport. Check-in was handled at the First Class counters, which had recently been relabeled with the “Suites” designation. This is how Singapore Airlines refers to its First Class product abroad the A380, with some justification. On the ground, however, the overall experience was the same as ordinary First Class (a wonderful oxymoron in this case). As one would expect from such a world-class airport, ground handling was nearly flawless. Despite the lack of dedicated processing for First Class passengers, formalities were quickly dealt with and I proceeded to ANA’s Suite Lounge.

ANA, one of the world’s most underrated airlines, maintains a superb, spotless First Class lounge, named after its own “Suite” offering. The main attraction is perhaps the delectable, copious buffet, offering a wide range of hot dishes, Japanese specialities and petits fours, as well as fine liquor and an on-site noodle bar. The lounge itself is furnished in elegant shades of black and white, creating a general ambience of serenity. The shower suites are another highlight, complete with onsen-style wooden buckets.

Well-fed, cleansed and refreshed, I found myself looking forward to the 10-hour transpacific flight (not typically considered a pleasant proposition). Right on schedule, the A380 landed following a 6-hour journey from Singapore (the origin of the flight designation). The hulking aircraft touched down with alarming finesse, the slightest wisp of smoke emerging from its 22 wheels. Other planes held their distance, seemingly in awe, as the A380 taxied gracefully towards its gate.

Following the boarding call, I proceeded to the boarding area. The airline had held a small reception for passengers, in celebration of the inaugural flight. General boarding was quite smooth for such a packed flight, probably due to the double-decker air bridge. Red carpeting welcomed passengers aboard, a fitting entrance to such a monumental plane.

My first impression on the plane was superb. Warmly welcomed aboard by the the Chief Stewardess in her signature red sarong, I was shown to seat 1A - the first seat on the plane. Instead of being offered the usual orange juice or sparkling wine, I was asked for my personal preference. A Singapore Sling seemed like the most appropriate choice, which was promptly brought to my seat.

Oh, that seat. Or rather, a self-contained Suite with a large armchair and ottoman upholstered entirely in Italian leather. Sliding doors and retractable shades highlight the exclusivity and privacy of the Suite (particularly to the benefit of couples traveling together). Singapore Airlines had supposedly looked to modern yachts for inspiration (by hiring a famed nautical designer), yet the suite reminded me of a glamorous train compartment during the golden age of rail travel. The only things missing were the monogrammed luggage trunks and hat boxes.

In a touch deliberately reminiscent of fine hotels, a small card was left by the attendant who had serviced the suite, along with a thick, leather-bound Menu and Salvatore Ferragamo amenities kit. Both were easily the nicest I had ever seen aboard an airplane.

Settling back, I admired the view out into the hallway - the entrance to the flight deck. Unlike the 747, the flight deck on the A380 is located halfway between the two decks, necessitating a small stairway. As the doors were sealed and the plane pushed back, we were greeted by the voice of Captain Robert Ting, who had also commanded the maiden flight of the A380 back in 2007.

Taking off, I was immediately struck by the lack of noise and drama. The A380, despite being the world’s largest airliner, is also one of the quietest. In contrast to the sudden rush of thrust on a 747, the A380 seems to gather momentum with the gentle menace of a true leviathan. Shortly after, we were airborne and I had more opportunities to survey my astonishing surroundings.

As expected, the A380 is equipped with the airline’s latest KrisWorld inflight entertainment system. Though playing back the same content as economy class, the Suites offer a massive 23-inch screen and Bose noise canceling headphones. Together with the other bells and whistlers in the cabin, they offer an endless variety of distractions for those averse to flying.

Just as I was occupied by an episode of Family Guy, I was gently approached by the lovely Chief Stewardess. Dinner was being served, and I had naturally chosen the ceremonial Kaiseki meal. What followed next was a never-ending procession of delicacies, highlighted by fine Sake and served on precious china. Not only have I rarely enjoyed better meals in restaurants, I was never once conscious of the fact I was being served airplane food.

Before long, dazed from over-eating and drunk from the Sake, I felt the need to lie down. That’s when the Suite revealed its party trick: a fully-flat bed separate from the seat itself. As I watched, a stewardess kindly folded down the armchair and pulled the entire bed down from the wall (much like a Murphy Bed). The bed was already covered with a firm mattress and layered in soft Givenchy sheets. I put on the bespoke pajamas (also by Givenchy) and wrapped myself in the wool blanket.

And then we were over Los Angeles.

Flight SQ12 touched down a few minutes ahead of the schedule, with an almost-imperceptible jolt. Taxiing to our gate, we were honored with a fire truck salute as airport workers aimed their camera phones in our direction. While not the first A380 to service Los Angeles, a new A380 route remains a badge of honor for an airport. Disembarking into the dimly lit, scuffed corridors of Los Angeles International Airport, I turned and looked wistfully at the massive silhouette of the A380. The flight seemed like a long time ago - a brief, temporal, sublime experience.

And yet, I relished every second of it. Singapore Airlines has truly lived up to its reputation as the world’s finest, leaving rivals floundering even after four years of A380 service. The next time I’m crammed into a middle seat in economy class on a transcontinental flight, surrounded by crying babies, surly flight attendants and unruly passengers, I just might close my eyes and relive this memory.